Your favourite sweater from high school. The jacket you wore to your first day at work. That funny t-shirt from your trip to NY. Everybody’s got them. You keep these items of clothing laying around your wardrobe, because after all these years there’s nothing wrong with them: no holes, no tears, and they still look pretty decent.
So why don’t you wear them anymore? Well, sometimes it’s just a matter of your taste changing. Sometimes you just grow out of things – literally and figuratively speaking.
We’ve grown up since we started over 20 years ago: we moved away from a desktop application to fully web-based, opened offices around the globe, and focused more and more on connecting with customers who value the personal touch that TOPdesk brings.
The time had definitely come to change our outfit to reflect our personality and beliefs: being friendly yet professional, honest and transparent, and working together – with each other and our customers.
So here it is: our new brand identity. Our in-house designers created a new logo, design language, and chose a new font and colours.
What’s the story behind our new branding?
So no, you’re not going crazy. And we haven’t been taken over. We’ve simply changed our exterior.
Starting today, you’ll see more and more of these exciting changes in everything we throw at you: on our website, in emails you receive from us, and in the software. Soon you can read a more in-depth story from our designers about the new branding – so stay tuned.
What do you think about our new brand identity? We'd love to hear your thoughts in the comments below.